CV & Work History

 

Sept 2022 – Present | Creative Specialist (Podcast & Broadcast) | Southern Cross Austereo (Melbourne)

Responsibilities / Experience

• A creative resource for the business on a national level

• Lead creative on all major podcast, digital and streaming campaigns nation wide

• Developing and writing local and national campaigns for podcast, digital and broadcast for all metro markets

• Developing strategies and rationales to demonstrate why a particular campaign or idea is suited to a particular client or product

• Executing ideas from conception, to mock stage, to on air product

• Selecting and directing voice over talent for recorded commercial content

 
 

Jul 2018 – Sept 2022 | Campaign Creative Writer | Southern Cross Austereo (Melbourne)

Responsibilities / Experience

• Developing and writing local and national campaigns for direct and agency sales teams

• Attending briefing meetings and working directly with clients in developing campaigns

• Developing strategies and rationales to demonstrate why a particular campaign or idea is suited to a particular client to product

• Selecting and directing voice over talent for recorded commercial content

• Writing video and audio for pitch presentations for direct and agency clients

• Working with video editors and graphic designers to develop and direct visual assets for pitch presentations

• Working with content teams to develop and implement integration based ideas and campaign executions

• Executing ideas from conception, to mock stage, to on air product

 
 

Jul 2016 – Jul 2018 | Marketing Executive (Triple M) | Southern Cross Austereo (Melbourne)

Responsibilities / Experience

• Conceive, develop and finalise outdoor, print, television digital, social and radio marketing and advertising campaigns for Australia’s largest FM radio network for men

• Direct graphic designers, video and audio editors

• Brief external creative and media agencies

• Project manage photo and video shoots

• Work with and direct on-air talent in the creation of marketing and advertising materials

• Manage key internal stakeholders

• Manage a multi-million dollar budget

 
 

July 2015 – Nov 2017 | Course Developer & Lecturer | Australian Film, Television & Radio School (AFTRS)

Responsibilities / Experience

• Initially a substitute lecturer, moderating weekly classes where students would discuss the course work of that week and clarify any queries before beginning weekly assessment pieces

• Marking those assessment pieces, providing feedback their areas of strength, and those requiring more work

• Developing, writing and teaching a brand new, 16 week course titled “Writing Creative for Radio”, covering all aspects of writing radio commercial creative for on air, digital and social media

 
 

Oct 2012 – Feb 2016 | Senior Creative Writer | Southern Cross Austereo (Melbourne)

Responsibilities / Experience

• Developing and writing commercial campaigns, executing those ideas and campaigns from conception, to mock stage, to on air product

• Casting and directing voice over talent

• Writing pitch presentation materials and project managing their production with graphic designers, video editors and audio engineers

• Attending briefing meetings and working directly with clients in developing their campaigns

• Developing strategies and rationales to demonstrate why a particular campaign or idea is suited to a particular client to product

 
 

Jul 2011 – Oct 2012 | Creative Writer | Southern Cross Austereo (Brisbane)

Responsibilities / Experience

• Developing and writing local and national campaigns for direct and agency sales teams

• Selecting and directing voice over talent for recorded commercial content

• Attending briefing meetings and working directly with clients in developing campaigns

 
 

Jul 2009 – Jul 2011 | Creative Director | Sunshine Coast Media Centre (Sunshine Coast)

Responsibilities / Experience

• Managing a team of three Commercial Copywriters

• Reporting directly to the General Manager

• Writing commercial copy for nine radio markets across Queensland and New South Wales

• Writing television commercial copy for Southern Cross 10, Sunshine Coast

• Casting and directing voice over talent for recorded commercial content

• Attending briefing meetings and working directly with clients in developing campaigns

• Managing a voice over budget

• Recruiting and training new Commercial Copywriters

 
 

Mar 2007 – Jul 2009 | Senior Copy Writer | Radio 4BC/4BH (Brisbane)

Responsibilities / Experience

• Writing commercial copy and promotional content for local and national clients

• Selecting and directing voice over talent for recorded commercial content

• Commercial production work

• Developing campaigns for radio and other media

• Attending client meetings to take briefs

 
 

Apr 2006 – Feb 2007 | Commercial Production Manager | Northsound Radio (Aberdeen, Scotland)

Responsibilities / Experience

• Writing commercial copy for all local clients

• Day to day running of Production and Creative departments

• Selecting and directing voice over talent for recorded commercial content

• Commercial audio production

• Invoicing clients for all commercial production

• Attending client meetings

• Training of new Commercial Producer

 
 

Jul 2003 – Feb 2006 | Senior Copy Writer | Radio 4BC/4BH (Brisbane)

Responsibilities / Experience

• Writing commercial copy and promotional content for local and national clients

• Casting and directing voice over talent for recorded commercial content

• Commercial production work

 
 

Sept 2002 – Jul 2003 | Creative Director | Northern Territory Broadcasters (Darwin)

Responsibilities / Experience

• Writing all direct commercial copy, promotional and imaging material for Darwin’s number one and two radio stations

• Writing comedy segments for both breakfast teams

• Assisting with programming

 
 

Jul 1999 – Sept 2002 | Creative Writer & Traffic Manager | Darling Downs Radio Centre (Toowoomba)

Responsibilities / Experience

• Writing commercials for radio markets and varying program formats right across Australia

• Scheduling of commercials for six stations

• Assisting production

• Working as an on-air panel operator